Chinese phone maker, Vivo on Tuesday launched the V20 smartphone in the Kenyan market amid rising demand for affordable high-quality mobile devices among the country's middle class.

James Irungu, brand manager, Vivo Kenya said that the mobile device is tailor-made for increasingly sophisticated consumers and will retail for 45,999 shillings (about 421 U.S. dollars).

"The newly launched camera oriented device which comes with a 44MP eye autofocus front camera uses advanced AI algorithms to focus on moving subjects for clear selfies and targets the growing numbers of young technology consumers in the country," Irungu said in a statement.

The Chinese phone maker said that in order to meet customer needs, the V20 has a selfie camera with features such as the slo-mo selfie video, 4K selfie video, and super night selfie that enhance selfie quality and empower users to record life's special moments.

Irungu observed that the 64MP-8MP-2MP back rear camera has setup features that support tripod shooting, wide-angle night scenes, and stylish night filter, enabling users to capture stunning photos in low-light scenarios.