Ghanaian President Nana Akufo-Addo has launched a global drive to attract tourists into the West African country as his administration seeks to strengthen the sector's numbers.

Akufo-Addo commissioned the "Destination Ghana" campaign in London, UK, the first in a series of activities aimed at inviting and welcoming the tourists from across the world to visit Ghana.

The West African country, like many globally, was hit hard by the impact of the COVID-19 pandemic on tourism as global travel was disrupted in efforts to contain the virus.

Akufo-Addo however sees an opportunity in nature-based adventure and leisure tourism.

"Ghana has an abundance of these offerings, and that is what we are here to present to the world, using our historical connection with the United Kingdom as a launchpad," he said.

The president also spelled out Ghana's political stability as a key factor in the quest to woo more foreign tourists into the country.

"Ghana is not only gifted with a rich culture, but is also the best place for doing business in West Africa, as well as the safest and most stable country in the Region, with a governance system that rests on the separation of powers, with an independent Judiciary promoting accountability in public life, and that respects the rule of law, human rights and the principles of democratic accountability. Indeed, she has been for several years the recipient of the largest foreign direct investments in West Africa," he noted.

The 78-year-old said his country has embarked on a product improvement plan, in which several tourist sites in the country are currently undergoing site renovations.

He revealed that some $25 million would be expended to upgrade some of Ghana’s iconic sites, including the famous Elmina and Cape Coast Castles, the Kwame Nkrumah Memorial Park, the Mole and Kakum Parks, and cultural Museums in Yendi in the Northern Region, Ejisu in the Ashanti Region, Akropong in the Eastern Region, and Ho in the Volta Region, under the Ghana Tourism Development Project, supported by the World Bank.

The president is banking on these, coupled with the lifting of COVID-19 containment measures, to woo more visitors into the country.

"I have made my contribution by lifting, a week ago, virtually all the COVID-19 restrictions, including the opening of all Ghana's borders, to enhance movements in and out of Ghana, whilst still maintaining the hygiene protocols, like the wearing of face masks at indoor gatherings," he pointed out.