Kenya flower exporters eye China zero-tariff

Editor's note: This series explores how China's zero-tariff policy for 53 African countries set to take effect May 1, is reshaping trade opportunities across the continent. In this episode, clove farmers in Zanzibar look to a new Chinese market as a chance to stabilize incomes and expand exports amid fluctuating global demand.

Kenyan rose exporters are gearing up for expanded access to the Chinese market as a new zero-tariff trade arrangement takes effect on May 1.

The policy is expected to boost shipments of Kenyan horticultural products, particularly cut flowers, to a consumer market of more than 1.4 billion people.

For growers in the East African nation, roses remain one of the country's most valuable export products, with Europe traditionally accounting for the bulk of sales. Exporters now say China could emerge as a significant new destination as firms move quickly to secure contracts ahead of the tariff removal.

Bart Engels, Chief Commercial Officer at Red Lands Roses, said the market opportunity was already attracting interest from buyers in China.

"The market is there, the people love it, it's now just a matter of shipping it there and we are really looking forward to the time after the first of May in doing this in bigger volumes than we are currently doing," he said.

Kenya is among the world's top cut flower exporters and ranks alongside leading producers such as the Netherlands, Colombia and Ecuador. It is the largest supplier of cut flowers to the European Union.

The sector generates close to $1 billion annually in foreign exchange earnings, with roses accounting for the majority of shipments. Industry estimates show cut flowers remain one of Kenya's leading agricultural exports, alongside tea and coffee.

Kenyan roses are prized in international markets for their quality, long vase life and wide variety, with production centred around highland regions such as Naivasha, which hosts major commercial flower farms.

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